STAGE ONE RESEARCH REPORT

​RESEARCH QUESTION:

​How do digital fitness technologies including apps, wearable technologies, and online content, influence the exercise behaviours and well-being of active individuals across age different groups?

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DE​TAILS:

In this project, I explored how digital technologies influence user motivation and well-being through a literature review and in-depth primary and secondary research. Drawing on various theories and models, I examined social comparison in the fitness industry, the impact of wearable fitness technology, and the role of fitness influencers in shaping user behaviour. To bridge gaps in existing research, I conducted a survey, interviews and diary research that revealed key differences in how older and younger users engage with fitness technologies. Download the full document to explore the findings.