MYPROTEIN CAMPAIGN

CAMPAIGN TITLE:

KNOW YOUR FUEL​

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DE​TAILS:

I developed a January marketing campaign for Myprotein, focused on education, personalisation, and empowerment—key consumer insights gathered from my own primary research. The campaign introduced tailored product bundles, helping customers save money while reducing waste, a common pain point with pre-made bundles.

 

Leveraging a multi-channel strategy, it also featured macro and micro-influencer collaborations to educate consumers on the benefits of vitamins and supplements, empowering them to make informed nutrition choices.

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To enhance engagement, the campaign incorporated an interactive quiz and a protein calculator on Myprotein’s website, driving traffic and positioning the brand as both a trusted knowledge hub and a leading provider of sports nutrition products.